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Studio Fix 36HR Smooth Angles Hydrating Concealer NW50 dupes and alternatives MAC Cosmetics

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW50Change shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
24N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
96out of 100
Colour
99
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW50Change shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Make Up For Ever
4N72
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
75
Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $35SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 77
    $35SephoraSephoraCosts $5 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deep skin with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    54H deep honey
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15 Deep
    Shade match 80
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57G rich golden
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  6. Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: D2 - Deep with warm undertones

    High confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    59H rich honey
    Shade match 81
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    High confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep
    Shade match 75
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    High confidence· Digital match

    View match
  9. #11 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57S rich sand
    Shade match 79
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    High confidence· Digital match

    View match
  10. Shade match 77
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  11. Shade match 65
    $35SephoraSephoraCosts $5 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 81
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 78
    $38SephoraSephoraCosts $8 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with warm golden undertones

    High confidence· Digital match

    View match
  15. #17 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53G deep golden
    Shade match 72
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterOlive rather than neutral undertoneDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  16. Shade match 78
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  17. Shade match 76
    $38SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  18. Shade match 76
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    63
    Skin suitability
    46

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match
  19. #21 · Tarte

    Shape Tape Full Coverage Matte Concealer

    55W rich warm
    Shade match 71
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  20. Shade match 74
    $38SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with neutral brown undertones

    High confidence· Digital match

    View match
  21. #23 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 83
    $14.99Ulta BeautyUlta Beauty$15.01 less (50%)

    Matches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  22. Shade match 77
    $39SephoraSephoraCosts $9 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterOlive rather than neutral undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Deep, Warm Olive

    High confidence· Digital match

    View match
  23. #25 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 66
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim transfer resistance

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  24. #26 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Shade match 80
    $24SephoraSephora$6 less (20%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: deep with neutral red undertones

    High confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N11
    Shade match 89
    $16.99Ulta BeautyUlta Beauty(product price)$13.01 less (43%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    26
    Wear & performance
    75
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C7
    Shade match 88
    $16.99Ulta BeautyUlta Beauty$13.01 less (43%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    26
    Wear & performance
    75
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW50 (Deep · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC55

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC55

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $39

Closest foundations

  1. Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 124 Sienna

    Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation, shade WN 124 Sienna

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $39

  2. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F16.7NW

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F16.7NW

    • Looks identical
    • Deep · Warm undertone

    $8

  3. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 124 Sienna

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 124 Sienna

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $49

  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    25W

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 25W

    • Looks identical
    • Deep · Warm undertone

    $48

  5. Natasha Denona HY-GLAM Powder Foundation

    P10

    Natasha Denona HY-GLAM Powder Foundation, shade P10

    • Looks identical
    • Deep · Warm · peach undertone

    $55

  6. Juvia's Place I am Magic Natural Radiance Foundation

    300 Gabon

    Juvia's Place I am Magic Natural Radiance Foundation, shade 300 Gabon

    • Looks identical
    • Deep · Neutral undertone

    $24

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW50. Every attribute compared, with its share of the score.

ComparedYour shadeNW50Closest shade match24NScore
Shade match55% of overall96
Colour99#874c29#874c2aLooks identicalColour difference 0.3 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW50. Every attribute compared, with its share of the score.

ComparedYour shadeNW50Closest overall alternative4N72Score
Shade match55% of overall80
Colour74#874c29#895324Close colourColour difference 4.5 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10036-hour wear36-hour wearSameBoth claim 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 36-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Not marketed for dry skin
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72

Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.