Beautler.Your beauty butler

Studio Fix 36HR Smooth Angles Hydrating Concealer NW55 dupes and alternatives MAC Cosmetics

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Cocoa
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N71

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Make Up For Ever
4N71
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
75
Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $35SephoraSephoraCosts $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden
    Shade match 81
    $31SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: rich skin tones with golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Very Deep, Neutral

    High confidence· Digital match

    View match
  4. Shade match 87
    $38SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with neutral brown undertones

    High confidence· Digital match

    View match
  5. Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: very deep with rosy undertones

    High confidence· Digital match

    View match
  6. Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    435 Coffee
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. Shade match 70
    $35SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral
    Shade match 77
    $31SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60H mahogany honey
    Shade match 79
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  11. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57H rich honey
    Shade match 78
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    High confidence· Digital match

    View match
  12. Shade match 81
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with cool rich-red undertones

    High confidence· Digital match

    View match
  13. Shade match 81
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with cool brown undertones

    High confidence· Digital match

    View match
  14. Shade match 80
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with warm golden undertones

    High confidence· Digital match

    View match
  15. #17 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60N mahogany
    Shade match 75
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  16. #18 · CoverGirl

    TruBlend Undercover Concealer

    Cappuccino
    Shade match 81
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Shade match 71
    $30SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterNo blurring effect claimed

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very rich, deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 68
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: rich skin tones with red undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Shape Tape Full Coverage Matte Concealer

    59H rich honey
    Shade match 69
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    High confidence· Digital match

    View match
  20. Shade match 64
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very deep skin w/ cool undertones

    High confidence· Digital match

    View match
  21. #23 · CoverGirl

    TruBlend Undercover Concealer

    Deep Golden
    Shade match 71
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Rich
    Shade match 84
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    52
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Shape Tape Full Coverage Matte Concealer

    55W rich warm
    Shade match 65
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  24. #26 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61G espresso golden
    Shade match 64
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperOlive rather than neutral undertone

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  25. #27 · Revlon

    ColorStay Skin Awaken Concealer

    Coffee
    Shade match 77
    $14.99Ulta BeautyUlta Beauty$15.01 less (50%)

    Matches: Both claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60W mahogany warm
    Shade match 62
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  27. #29 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57G rich golden
    Shade match 61
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterOlive rather than neutral undertone

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  28. Shade match 70
    $39SephoraSephoraCosts $9 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    75

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Very Deep, Cool Rosy

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW55 (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW55

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW55

    • Close colour
    • Very deep · Neutral undertone

    $39

Closest foundations

  1. Chanel LES BEIGES Water-Fresh Complexion Touch

    BR152

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR152

    • Looks identical
    • Very deep · Neutral undertone

    $72

  2. Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R3

    Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R3

    • Looks identical
    • Very deep · Neutral undertone

    $69

  3. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 440 Deep Neutral

    • Looks identical
    • Very deep · Neutral undertone

    $18.99

  4. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    485

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 485

    • Very close colour
    • Very deep · Neutral undertone

    $44

  5. Too Faced Born This Way Soft Matte Foundation

    Cocoa

    Too Faced Born This Way Soft Matte Foundation, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $48

  6. bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Deep 29

    bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15, shade Neutral Deep 29

    • Very close colour
    • Very deep · Neutral undertone

    $39.50

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW55. Every attribute compared, with its share of the score.

ComparedYour shadeNW55Closest shade matchCocoaScore
Shade match55% of overall96
Colour94#703d22#6a3c23Very close colourColour difference 1.6 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N71, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW55. Every attribute compared, with its share of the score.

ComparedYour shadeNW55Closest overall alternative4N71Score
Shade match55% of overall83
Colour80#703d22#714525Close colourColour difference 3.6 (0 is identical)
Depth94Very deepVery deepSameDepth difference: 3.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10036-hour wear36-hour wearSameBoth claim 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N71.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 36-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Not marketed for dry skin
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N71

Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.