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Studio Fix 36HR Smooth Angles Hydrating Concealer NW65 dupes and alternatives MAC Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC

The equivalent shade: scored on colour, depth and undertone only.

The match
Milk Makeup
30NC
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
92
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Chocolate Chip 8.7 Red

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Huda Beauty
Chocolate Chip 8.7 Red
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
88
Wear (Wear & performance)
79
Skin (Skin suitability)
75
Best price
$31SephoraSephora
Costs $1 more

Your shade $30 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deepest with rich neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 76
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: richest with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · CoverGirl

    TruBlend Undercover Concealer

    Espresso
    Shade match 72
    $11.99Ulta BeautyUlta Beauty$18.01 less (60%)

    Matches: Same matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $34SephoraSephoraCosts $4 more

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: rich deep with neutral undertones

    High confidence· Digital match

    View match
  5. Shade match 54
    $35SephoraSephoraCosts $5 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 58
    $31SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    58
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    75

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: rich skin tones with red undertones

    Medium confidence· Digital match

    View match
  7. Shade match 71
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 64
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    64
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: rich with rosy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 68
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Noticeably different swatch colourNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 57
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    57
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with neutral rich-brown undertones

    High confidence· Digital match

    View match
  11. Shade match 36
    $35SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    36
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 50
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    50
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with cool brown undertones

    High confidence· Digital match

    View match
  13. Shade match 35
    $35SephoraSephoraCosts $5 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as rich deep

    Score details
    Shade match
    35
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deep skin with neutral to golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  14. #16 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17 Deep
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Described as deep, yours as rich deepNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as deep, yours as rich deep · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16 Deep
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  17. #19 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep
    Shade match 40
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  18. Shade match 45
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    45
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with cool rich-red undertones

    High confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW65 (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW65

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW65

    • Looks identical
    • Rich deep · Cool undertone

    $39

Closest foundations

  1. Tarte Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 61N Espresso Neutral

    • Very close colour
    • Rich deep · Cool undertone

    $40

  2. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW66

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW66

    • Very close colour
    • Rich deep · Cool undertone

    $46

  3. L'Oréal Paris Lumi Le Glow Skin Tint

    430 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 430 Cool

    • Very close colour
    • Rich deep · Cool undertone

    $16.99

  4. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Cool

    • Close colour
    • Rich deep · Cool undertone

    $39

  5. R.E.M. Beauty Sweetener Foundation

    rich 10 c

    R.E.M. Beauty Sweetener Foundation, shade rich 10 c

    • Close colour
    • Rich deep · Cool undertone

    $35

  6. Live Tinted HUESTICK Complexion Stick

    01 Deep

    Live Tinted HUESTICK Complexion Stick, shade 01 Deep

    • Close colour
    • Rich deep · Cool undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest shade match30NCScore
Shade match55% of overall92
Colour92#3d241d#44271fVery close colourColour difference 2.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Chocolate Chip 8.7 Red, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest overall alternativeChocolate Chip 8.7 RedScore
Shade match55% of overall90
Colour84#3d241d#432a1eClose colourColour difference 3.2 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Chocolate Chip 8.7 Red.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Chocolate Chip 8.7 Red

Best price
$31SephoraSephora
Costs $1 more

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.