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Studio Fix 36HR Smooth Angles Hydrating Concealer NW65 dupes and alternatives MAC Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

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Fragrance-free3No drying alcohol3Vegan3Cruelty-free3Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches without silicones.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC

The equivalent shade and the most similar concealer overall.

Your shade
MAC Cosmetics
NW65Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
30NC
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
58
Wear (Wear & performance)
75
Skin (Skin suitability)
50
Shade match
92out of 100
Colour
92
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    29N
    Shade match 71
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    28C
    Shade match 68
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Noticeably different swatch colourNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW65 (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW65

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW65

    • Looks identical
    • Rich deep · Cool undertone

    $39

    SephoraView at Sephora

Closest foundations

  1. Tarte Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 61N Espresso Neutral

    • Very close colour
    • Rich deep · Cool undertone

    $40

    SephoraView at Sephora
  2. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW66

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW66

    • Very close colour
    • Rich deep · Cool undertone

    $46

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Lumi Le Glow Skin Tint

    430 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 430 Cool

    • Very close colour
    • Rich deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Cool

    • Close colour
    • Rich deep · Cool undertone

    $39

    SephoraView at Sephora
  5. R.E.M. Beauty Sweetener Foundation

    rich 10 c

    R.E.M. Beauty Sweetener Foundation, shade rich 10 c

    • Close colour
    • Rich deep · Cool undertone

    $35

    Ulta BeautyView at Ulta Beauty
  6. Live Tinted HUESTICK Complexion Stick

    01 Deep

    Live Tinted HUESTICK Complexion Stick, shade 01 Deep

    • Close colour
    • Rich deep · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest match30NCScore
Shade match55% of overall92
Colour92#3d241d#44271fVery close colourColour difference 2.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 30NC

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.