Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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19 of 31 matches
Only showing matches with a matte finish.
The equivalent shade and the most similar foundation overall.
TargetYour shade $39 at Sephora
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at Target
CVS$20.29View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (3%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim colour stabilityNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim colour stability · No SPF
Retailer shade note: for light to light-medium skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)$23.01 less (59%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim not settling into linesDoes not claim colour stabilityContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$23.01 less (59%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim not settling into linesDoes not claim colour stabilityContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim transfer resistanceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Retailer shade note: bronze with golden undertone for dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $9 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 40% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
SephoraSame priceMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Retailer shade note: tanned caramel with golden undertone for medium to dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesDoes not claim colour stabilityContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for light neutral skin with a subtle yellow hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Retailer shade note: tanned neutral beige with peach undertone for medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$19.01 less (49%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into linesDoes not claim colour stability
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · No SPF
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$27.01 less (69%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26.01 less (67%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (3%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · No SPF
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephora$38 · out of stockView at SephoraUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$27.01 less (69%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
High confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$1 less (3%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim not settling into lines · No SPF
Retailer shade note: warm olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyTarget$24.41 less (63%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetShowing 12 of 18 matches
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC20 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC20
$30
030 Honey
$10.99
Tan
$12
Fawn 4.5
$39
385 Amber
$15.99
5
$42
Light/Medium 2.5N
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 250 Radiant Sand, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC20. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 250 Radiant Sand.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
TargetYour shade $39 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
