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Studio Fix Fluid SPF 15 Foundation NW18 dupes and alternatives MAC Cosmetics

Medium light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

The equivalent shade: scored on colour, depth and undertone only.

The match
e.l.f. Cosmetics
Light 250 W
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 312

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
312
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 96
    $39SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    69
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · No SPF

    Retailer shade note: bronze with golden undertone for dark skin

    High confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 86
    $39SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    69
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · No SPF

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    High confidence· Digital match

    View match
  4. #6 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 12W
    Shade match 95
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: Light Medium with Warm Undertones

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW40
    Shade match 80
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    69
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · No SPF

    Retailer shade note: toasted beige with rosy undertones for medium to dark skin

    High confidence· Digital match

    View match
  6. Shade match 86
    $39SephoraSephoraSame price

    Matches: Very close colourSame full coverage

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light brown shade with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 79
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    49
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    46
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    46
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    46
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW18 (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Close colour
    • Medium light · Warm · golden undertone

    $42

  6. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW18. Every attribute compared, with its share of the score.

ComparedYour shadeNW18Closest shade matchLight 250 WScore
Shade match55% of overall98
Colour96#df9e70#dda071Looks identicalColour difference 1.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Normal, oilyCombination, dry, normal, oilyBoth marketed for normal/​oily skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W.

Same or better

  • $23 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • SPF 30 instead of SPF 15

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15SPF 30
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 312, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW18. Every attribute compared, with its share of the score.

ComparedYour shadeNW18Closest overall alternative312Score
Shade match55% of overall95
Colour92#df9e70#e4a16cVery close colourColour difference 2.0 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.7
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7024-hour wear30-hour wearSome difference30-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 312.

Same or better

  • $23.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 312

Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.