Medium light · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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27 of 31 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Retailer shade note: bronze with golden undertone for dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$23.01 less (59%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim colour stability
Looks identical · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$19.01 less (49%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)$27.01 less (69%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
High confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonWalmart$29.97 less (77%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.03View at WalmartTarget$14.99View at TargetSephoraSame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · No SPF
Retailer shade note: tanned bronze with neutral undertone for dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$26.40 less (68%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.60View at WalmartTarget$14.99View at TargetUlta Beauty(product price)$27.01 less (69%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$20.01 less (51%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephoraCosts $3 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: Light Medium with Warm Undertones
High confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraSame priceMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · No SPF
Retailer shade note: toasted beige with rosy undertones for medium to dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$24.03 less (62%)Matches: Very close colourSame matte finish
Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty$23 less (59%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$23 less (59%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephoraSame priceMatches: Very close colourSame full coverage
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light brown shade with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyTarget$24.41 less (63%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$23.01 less (59%)Matches: Very close colourSame warm undertoneBoth claim not settling into lines
Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: light-medium with warm undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)$25.01 less (64%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $24 moreMatches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Luminous rather than matte finishDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · No SPF
Retailer shade note: cool peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Luminous rather than matte finishDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Luminous rather than matte finishDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim colour stability
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: light medium, warm peach
High confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyWalmart$29.88 less (77%)Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel
Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonShowing 12 of 25 matches
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW18 (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW18
$30
3W1
$34
Medium Golden
$12
Fawn 4.5
$39
10W
$30
5.75
$42
040 Caramel
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 3W Butterscotch, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW18. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Feather Matte Powder Foundation in 3W Butterscotch.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation in 312, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW18. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 312.
10 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Feather Matte Powder Foundation 3W Butterscotch
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Maybelline Super Stay Lumi-Matte Foundation 312
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
