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Studio Fix Fluid SPF 15 Foundation NW25 dupes and alternatives MAC Cosmetics

Medium tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches with a natural finish.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Tan Cool

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Tan Cool
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
62
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    420 Bisque N
    Shade match 86
    $46SephoraSephoraCosts $7 more

    Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    55
    Wear & performance
    88
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    High confidence· Digital match

    View match
  2. #3 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    300
    Shade match 97
    $16.99Ulta BeautyUlta Beauty$22.01 less (56%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily skin

    Retailer shade note: medium-deep cool

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Lifter Stix Multi-Use Face Stick

    35
    Shade match 95
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    56
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: cool medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW25 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Looks identical
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Very close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest matchTan CoolScore
Shade match55% of overall97
Colour96#cd8a60#cc8c66Looks identicalColour difference 1.2 (0 is identical)
Depth99Medium tanMediumCloseDepth difference: 0.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool.

Same or better

  • $23 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Tan Cool

Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.