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Studio Fix Fluid SPF 15 Foundation NW45 dupes and alternatives MAC Cosmetics

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Airbrush Flawless Foundation 14 Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
Charlotte Tilbury
14 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 61 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
bareMinerals
Deep 61 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
86
Wear (Wear & performance)
79
Skin (Skin suitability)
76
Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 94
    $18.99Ulta BeautyUlta Beauty$20.01 less (51%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    High confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    368
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    15 Neutral
    Shade match 89
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    88
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 80
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    04 Medium/Dark
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: cool undertone

    High confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 98
    $41Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    67
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: dark deep cool

    High confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay Blurring Powder Foundation

    57N Rich Neutral
    Shade match 94
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    49
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 78
    $55SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: D4 - Deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  10. #12 · Maybelline

    Super Stay Lumi-Matte Foundation

    370
    Shade match 76
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $42.50Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: for deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 85
    $64SephoraSephoraCosts $25 more

    Matches: Very close colourSame matte finishBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    79
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · No SPF

    Retailer shade note: very dark skin with neutral beige undertones

    High confidence· Digital match

    View match
  13. Shade match 97
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    43

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  14. #16 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Walnut (W-098)
    Shade match 79
    $58Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep, warm neutral undertones

    High confidence· Digital match

    View match
  15. #17 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 3C
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Face Tape Full Coverage Foundation

    59S Rich Sand
    Shade match 78
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: deeper skin with warm, golden undertones

    High confidence· Digital match

    View match
  17. Shade match 74
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for deep skin with warm golden undertones

    High confidence· Digital match

    View match
  18. Shade match 79
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: deep warm

    High confidence· Digital match

    View match
  19. Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  20. Shade match 86
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    40

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Natasha Denona

    HY-GLAM Powder Foundation

    RN9
    Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/oily skin · No SPF

    Retailer shade note: deep rosy

    High confidence· Digital match

    View match
  22. Shade match 84
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    40

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Toffee
    Shade match 77
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  24. #26 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Hot Fudge 550R
    Shade match 88
    $37SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    87

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: Rich skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  25. Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral
    Shade match 96
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  27. Shade match 87
    $70Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $70Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  29. Shade match 98
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim transfer resistance

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    34
    Wear & performance
    63
    Skin suitability
    40

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep, cool rosy

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW45 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Looks identical
    • Deep · Cool undertone

    $31

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

  3. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Foundation in 14 Cool, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW45. Every attribute compared, with its share of the score.

ComparedYour shadeNW45Closest shade match14 CoolScore
Shade match55% of overall99
Colour99#864b2b#874c2cLooks identicalColour difference 0.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall88
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 14 Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW45. Every attribute compared, with its share of the score.

ComparedYour shadeNW45Closest overall alternativeDeep 61 CoolScore
Shade match55% of overall97
Colour95#864b2b#894c2fLooks identicalColour difference 1.4 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • SPF 20 instead of SPF 15

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 15SPF 20
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Foundation 14 Cool

Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 61 Cool

Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.