Studio Fix Fluid SPF 15 Foundation NW50 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
62
Wear & performance
67
Skin suitability
87
Looks identical · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Claims a skin-like finish
Differences: Radiant rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
42
Wear & performance
67
Skin suitability
76
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deep with warm gold undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
58
Wear & performance
61
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
81
Wear & performance
70
Skin suitability
87
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
62
Wear & performance
58
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: D4 - deep with warm undertones, and a red tone
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
62
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: Rich skin with a neutral-red undertone
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
89
Wear & performance
40
Skin suitability
43
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
79
Wear & performance
49
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
$24Ulta Beauty(product price)$15 less (38%)5.0 (1)
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
62
Wear & performance
61
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · No SPF
$34Ulta Beauty(product price)$5 less (13%)4.5 (9,894)
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
67
Wear & performance
61
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: dark or deep skin tones with a warm red undertone
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
88
Finish & visual result
82
Wear & performance
79
Skin suitability
43
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · No SPF
Retailer shade note: very dark skin with neutral beige undertones
Matches: Very close colour· Both claim transfer resistance· Both claim a lightweight feel
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Slightly deeper· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
76
Wear & performance
67
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: D6 - very deep with neutral undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
81
Wear & performance
70
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance · No SPF
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: dark or deep skin tones with red undertones
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW50 (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 32, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW50. Every attribute compared, with its share of the score.
ComparedYour shadeNW50Closest shade matchDeep 32How they compareScore
Shade match55% of overall99
Colour60%98#824628#824727Looks identicalColour difference 0.8 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared35
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 72/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Lumi-Matte Foundation in 370, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW50. Every attribute compared, with its share of the score.
ComparedYour shadeNW50Closest overall alternative370How they compareScore
Shade match55% of overall95
Colour60%98#824628#80472aLooks identicalColour difference 0.7 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Overall match 92/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$23.01 less (59%)
