Studio Fix Fluid SPF 15 Foundation NW50 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
62
Wear & performance
67
Skin suitability
87
Looks identical · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
58
Wear & performance
61
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
81
Wear & performance
70
Skin suitability
87
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
62
Wear & performance
58
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: D4 - deep with warm undertones, and a red tone
$34Ulta Beauty(product price)$5 less (13%)4.5 (9,894)
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
67
Wear & performance
61
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Both claim transfer resistance· Both claim a lightweight feel
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW50 (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 32, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW50. Every attribute compared, with its share of the score.
ComparedYour shadeNW50Closest shade matchDeep 32How they compareScore
Shade match55% of overall99
Colour60%98#824628#824727Looks identicalColour difference 0.8 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared35
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 72/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Soft Matte Foundation in Maple, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW50. Every attribute compared, with its share of the score.
ComparedYour shadeNW50Closest overall alternativeMapleHow they compareScore
Shade match55% of overall94
Colour60%96#824628#844323Looks identicalColour difference 1.3 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 89/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.