Studio Fix Fluid SPF 15 Foundation NW5 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
81
Wear & performance
70
Skin suitability
76
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
81
Wear & performance
58
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
$19.99Ulta Beauty(product price)$19.01 less (49%)4.3 (275)
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
73
Wear & performance
79
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
58
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a neutral undertone
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
81
Wear & performance
58
Skin suitability
40
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Claims a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
58
Wear & performance
49
Skin suitability
76
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: fair with cool neutral undertone
Matches: Near-identical swatch colour· Same matte finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
79
Finish & visual result
91
Wear & performance
49
Skin suitability
76
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same matte finish· Both claim a lightweight feel
Differences: Light rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
63
Wear & performance
58
Skin suitability
80
Looks identical · Matte · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
67
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same matte finish· Both claim a lightweight feel
Differences: Light rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
63
Wear & performance
58
Skin suitability
40
Looks identical · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
$13.99Ulta Beauty(product price)$25.01 less (64%)4.3 (33,167)
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
54
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$14Ulta Beauty(product price)$25 less (64%)3.5 (10)
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
78
Finish & visual result
81
Wear & performance
58
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW5 (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Airbrush Flawless Foundation in 3 Cool, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW5. Every attribute compared, with its share of the score.
ComparedYour shadeNW5Closest shade match3 CoolHow they compareScore
Shade match55% of overall98
Colour60%98#f1cdb2#f5d0b5Looks identicalColour difference 0.8 (0 is identical)
Depth15%97FairVery fairCloseDepth difference: 1.7
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 89/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW5. Every attribute compared, with its share of the score.
ComparedYour shadeNW5Closest overall alternative110CHow they compareScore
Shade match55% of overall98
Colour60%96#f1cdb2#f0ccb4Looks identicalColour difference 1.2 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.4
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 95/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $3 more
