Studio Fix Powder Plus Foundation NC40 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$27.01 less (69%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
74
Wear & performance
74
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: Medium skin with a neutral-golden undertone
$11.99Ulta Beauty(product price)$27.01 less (69%)4.4 (182,841)
Matches: Similar undertone (neutral vs warm)· Same matte finish· Both claim 12-hour wear
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
74
Wear & performance
74
Skin suitability
67
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
81
Wear & performance
66
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium/tan skin w/ neutral to golden undertones
Matches: Same warm undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a golden undertone
Matches: Both claim a blurring effect· Both claim 12-hour wear· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
82
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Differences: Natural rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$25Ulta Beauty(product price)$14 less (36%)4.2 (812)
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium with neutral undertones
Matches: Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: medium skin with golden undertones
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NC40 (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 310, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC40. Every attribute compared, with its share of the score.
ComparedYour shadeNC40Closest shade match310How they compareScore
Shade match55% of overall95
Colour60%98#f5b175#f8b478Looks identicalColour difference 0.8 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Pro-Matte Foundation in 104 Golden Beige, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC40. Every attribute compared, with its share of the score.
ComparedYour shadeNC40Closest overall alternative104 Golden BeigeHow they compareScore
Shade match55% of overall94
Colour60%91#f5b175#ffb16fVery close colourColour difference 2.1 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall48
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $16 more
