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Studio Radiance Serum Powered Foundation NC30 dupes and alternatives MAC Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol6Vegan4Cruelty-free4Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with SPF.

  • 20 matches have no SPF listed and are not shown.

Closest shade match: L'Oréal Paris Infallible 32H Fresh Wear Foundation 485 Golden Sun

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NC30Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
L'Oréal Paris
485 Golden Sun
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$27.01 less (59%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NC30Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
e.l.f. Cosmetics
Light 250 W
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$30 less (65%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    330 Bisque N
    Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze
    Shade match 95
    $55Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #5 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    23W Bisque
    Shade match 97
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with yellow undertones

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 280 N
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$30 less (65%)

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 210 N
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$30 less (65%)

    Matches: Very close colourSame radiant finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    480 Radiant Sand
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$27.01 less (59%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    110 Classic Tan
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$27.01 less (59%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$31.41 less (68%)

    Matches: Same full coverageBoth claim a blurring effectAdds SPF 15

    Differences: Slightly deeperMatte rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NC30 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 485 Golden Sun, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC30. Every attribute compared, with its share of the score.

ComparedYour shadeNC30Closest shade match485 Golden SunScore
Shade match55% of overall98
Colour96#d69e6d#d79e68Looks identicalColour difference 1.2 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall55
Longevity2012-hour wear32-hour wearDifferent32-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 485 Golden Sun.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC30. Every attribute compared, with its share of the score.

ComparedYour shadeNC30Closest overall alternativeLight 250 WScore
Shade match55% of overall95
Colour93#d69e6d#dda071Very close colourColour difference 1.9 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W.

Same or better

  • $30 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Same full coverage
  • Adds SPF 30

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible 32H Fresh Wear Foundation 485 Golden Sun

Match price
$18.99Ulta BeautyUlta Beauty
$27.01 less (59%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

Best price
$16Ulta BeautyUlta Beauty
$30 less (65%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.