Beautler.Your beauty butler

Studio Radiance Serum Powered Foundation NW20 dupes and alternatives MAC Cosmetics

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte0
  • Natural matte0
  • Natural2
  • Radiant0
  • Luminous0

Formulation

  • Liquid0
  • Stick0
  • Powder1
  • Cushion0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral1

Avoid an ingredient

Sort

2 of 32

Only showing matches made for sensitive skin, with medium coverage, without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Medium Tan 20 Neutral

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW20Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
The match
Smashbox
Medium Tan 20 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
67
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Shade match
94out of 100
Colour
96
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Beige 13
    Shade match 91
    $39.50SephoraSephora$6.50 less (14%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light warm skin with yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW20 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 20 Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20. Every attribute compared, with its share of the score.

ComparedYour shadeNW20Closest matchMedium Tan 20 NeutralScore
Shade match55% of overall94
Colour96#cf9c74#d1a078Looks identicalColour difference 1.2 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 1.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 20 Neutral.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Medium Tan 20 Neutral

Match price
$41Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.