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Studio Radiance Serum Powered Foundation NW20 dupes and alternatives MAC Cosmetics

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 276N

The equivalent shade: scored on colour, depth and undertone only.

The match
Fenty Beauty
276N
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $2 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Hourglass
10
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
89
Skin (Skin suitability)
60
Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $52SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light medium yellow

    High confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium
    Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with warm peach undertones

    High confidence· Digital match

    View match
  4. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-three light with a neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 20 Neutral
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium tan neutral

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 96
    $17.99Ulta BeautyUlta Beauty$28.01 less (61%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  10. Shade match 98
    $48SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    200 N
    Shade match 93
    $24SephoraSephora$22 less (48%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  12. #14 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    220 Y
    Shade match 93
    $24SephoraSephora$22 less (48%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with yellow undertones

    High confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    230 N
    Shade match 92
    $24SephoraSephora$22 less (48%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  14. #16 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 95
    $49Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. Shade match 91
    $38SephoraSephora$8 less (17%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light medium, neutral to cool

    Medium confidence· Digital match

    View match
  16. #18 · TIRTIR

    Mask Fit AI Filter Cushion

    33N MACCHIATO
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)$21 less (46%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · Dior

    Forever Skin Glow Foundation

    4W Warm
    Shade match 94
    $60SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    38
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 96
    $48SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    High confidence· Digital match

    View match
  19. Shade match 91
    $39.50SephoraSephora$6.50 less (14%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  20. #22 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MC10
    Shade match 85
    $49SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    75
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: medium cool 10

    Medium confidence· Digital match

    View match
  21. #23 · KimChi Chic Beauty

    A Really Good Foundation

    110L
    Shade match 94
    $29Ulta BeautyUlta Beauty(product price)$17 less (37%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural matte rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural matte rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: Light/Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  22. Shade match 95
    $38SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light (neutral)

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 97
    $39Ulta BeautyUlta Beauty(product price)$7 less (15%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  25. Shade match 91
    $58SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium with olive undertones

    High confidence· Digital match

    View match
  26. Shade match 82
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: light medium, cool rosy

    High confidence· Digital match

    View match
  27. Shade match 94
    $48SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  28. #30 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 94
    $16Ulta BeautyUlta Beauty$30 less (65%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  29. #31 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    241 Sand Beige
    Shade match 97
    $14.78WalmartWalmart$31.22 less (68%)

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  30. Shade match 97
    $5.60$8Ulta BeautyUlta Beauty$40.40 less (88%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW20 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

  3. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 276N, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20. Every attribute compared, with its share of the score.

ComparedYour shadeNW20Closest shade match276NScore
Shade match55% of overall98
Colour97#cf9c74#ce9b76Looks identicalColour difference 1.0 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall82
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 276N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 10, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20. Every attribute compared, with its share of the score.

ComparedYour shadeNW20Closest overall alternative10Score
Shade match55% of overall95
Colour98#cf9c74#d09a71Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 89/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 10.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 276N

Best price
$48SephoraSephora
Costs $2 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Illusion Luminous Glow Foundation SPF 30 10

Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.