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Studio Radiance Serum Powered Foundation NC25 dupes and alternatives MAC Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free20No drying alcohol24Vegan8Cruelty-free9Oil-free3With SPF5Mineral3

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30 matches

Closest shade match: Well People Supernatural Complexion Stick 26 Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NC25Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Well People
26 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Light coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$18.20Ulta BeautyUlta Beauty
$27.80 less (60%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NC25Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Juvia's Place
550 Martinique
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
81
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$22 less (48%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze
    Shade match 95
    $55Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · Armani Beauty

    Luminous Silk Foundation

    5.2
    Shade match 92
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium, warm peach

    Medium confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Luminous Silk Foundation

    3.5
    Shade match 92
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral peach

    Medium confidence· Digital match

    View match
  4. #6 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    23W Bisque
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    130 Warm
    Shade match 96
    $16.99Ulta BeautyUlta Beauty$29.01 less (63%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · KimChi Chic Beauty

    A Really Good Foundation

    109L
    Shade match 95
    $29Ulta BeautyUlta Beauty(product price)$17 less (37%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural matte rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural matte rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: Light with Warm Undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium W220
    Shade match 95
    $16.99CVSCVS$29.01 less (63%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    360 Versatile Honey III (W)
    Shade match 95
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    006
    Shade match 95
    $18.49Ulta BeautyUlta Beauty(product price)$27.51 less (60%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with warm peachy undertone

    Medium confidence· Digital match

    View match
  10. #12 · Fenty Beauty

    Eaze Drop Lightweight Blurring Skin Tint

    5
    Shade match 93
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 96
    $41SephoraSephora$5 less (11%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Medium confidence· Digital match

    View match
  12. #14 · Revlon

    PhotoReady Lift & Fill Skin Tint

    110 Light
    Shade match 97
    $12.59$17.99Ulta BeautyUlta Beauty$33.41 less (73%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    65
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28G Light-Medium Gold
    Shade match 89
    $42Ulta BeautyUlta Beauty$4 less (9%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMatte rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    17 Manila
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)$26 less (57%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin

    Retailer shade note: golden neutral with warm depth

    Medium confidence· Digital match

    View match
  15. #17 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Nutmeg
    Shade match 95
    $22Ulta BeautyUlta Beauty(product price)$24 less (52%)

    Matches: Very close colourSame warm undertone

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    482 Radiant Sun
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$27.01 less (59%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Amazonian Clay Blurring Powder Foundation

    27S Light-Medium Sand
    Shade match 97
    $40SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    475 Sun Beige
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$27.01 less (59%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #21 · LORAC

    PRO Soft Focus Longwear Foundation

    07
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)$8 less (17%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Sand
    Shade match 87
    $38SephoraSephora$8 less (17%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium (neutral)

    Medium confidence· Digital match

    View match
  21. #23 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 3
    Shade match 95
    $26.60$38Ulta BeautyUlta Beauty$19.40 less (42%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Light-medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    49
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light-medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium

    Medium confidence· Digital match

    View match
  22. #24 · TIRTIR

    Mask Fit AI Filter Cushion

    27N CAMEL
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$21 less (46%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    57
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Medium 1
    Shade match 87
    $34SephoraSephora$12 less (26%)

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · Well People

    Supernatural Complexion Stick

    20 Light Medium Warm
    Shade match 94
    $18.20$26Ulta BeautyUlta Beauty$27.80 less (60%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. #27 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F6.5N
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$32 less (70%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  26. #28 · Wet n Wild

    PhotoFocus Liquid Foundation

    Golden Beige
    Shade match 96
    $5.24$7.49Ulta BeautyUlta Beauty$40.76 less (89%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    57
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  27. #29 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    295
    Shade match 90
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  28. #30 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Sand Beige
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$33.01 less (72%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NC25 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Very close colour
    • Medium light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Supernatural Complexion Stick in 26 Medium Warm, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC25. Every attribute compared, with its share of the score.

ComparedYour shadeNC25Closest shade match26 Medium WarmScore
Shade match55% of overall98
Colour97#cfa070#ce9d6dLooks identicalColour difference 0.9 (0 is identical)
Depth98Medium lightMediumCloseDepth difference: 1.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 26 Medium Warm.

Same or better

  • $27.80 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Light rather than full coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC25. Every attribute compared, with its share of the score.

ComparedYour shadeNC25Closest overall alternative550 MartiniqueScore
Shade match55% of overall94
Colour90#cfa070#d59d6bVery close colourColour difference 2.4 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique.

Same or better

  • $22 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Medium rather than full coverage

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Well People Supernatural Complexion Stick 26 Medium Warm

Best price
$18.20Ulta BeautyUlta Beauty
$27.80 less (60%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

Match price
$24Ulta BeautyUlta Beauty
$22 less (48%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.