Studio Radiance Serum Powered Foundation NW40 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
58
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
72
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Matches: Very close colour· Same radiant finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: for medium skintones with neutral undertones
$8Ulta Beauty(product price)$38 less (83%)4.5 (40,486)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
75
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Same full coverage· Claims a skin-like finish
Differences: Slightly warmer undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: tan with neutral-golden undertones
$15.99Ulta Beauty(product price)$30.01 less (65%)4.5 (1,466)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
81
Wear & performance
65
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light-medium with warm undertones
$24Ulta Beauty(product price)$22 less (48%)4.3 (49)
Matches: Very close colour· Same full coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: neutral light medium with peach undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW40 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 34 Medium Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest shade match34 Medium CoolHow they compareScore
Shade match55% of overall99
Colour60%98#d4956c#d6976eLooks identicalColour difference 0.6 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Overall match 85/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 11, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest overall alternative11How they compareScore
Shade match55% of overall95
Colour60%92#d4956c#d99b75Very close colourColour difference 1.9 (0 is identical)
Overall match 89/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$30.01 less (65%)
