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Studio Radiance Serum Powered Foundation NW50 dupes and alternatives MAC Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 53S Deep Sand

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW50Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Full coverage
The match
Tarte
53S Deep Sand
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
73
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
92out of 100
Colour
88
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Mahogany
    Shade match 90
    $22Ulta BeautyUlta Beauty(product price)$24 less (52%)

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan
    Shade match 84
    $14.97WalmartWalmart$31.03 less (67%)

    Matches: Very close colour

    Differences: Slightly warmer undertoneMatte rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW50 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Looks identical
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Slight colour difference
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 53S Deep Sand, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW50. Every attribute compared, with its share of the score.

ComparedYour shadeNW50Closest match53S Deep SandScore
Shade match55% of overall92
Colour88#a06744#a0603cVery close colourColour difference 2.5 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 53S Deep Sand.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 53S Deep Sand

Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.