Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Finish
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
SephoraYour shade $27 at Sephora
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$9 less (33%)Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Brown rather than plum
Close colour · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: plum brown
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at Sephora
Ulta Beauty$18View at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Berry rather than plum16-hour wear rather than long-wearing (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Berry rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: rosy wine
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$4 less (15%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Berry rather than plum9-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Berry rather than plum · 9-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$12.01 less (44%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Does not claim smudge and transferDoes not claim comfort
Very close colour
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)$19 less (70%)Matches: Very close colourSame longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than cool undertoneRose rather than plum
Very close colour
Ingredients (not scored): 80% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Nude rather than plum16-hour wear rather than long-wearing (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Nude rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: mauve-nude
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than cool undertoneBrown rather than plumDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum · Does not claim waterproof
Retailer shade note: Warm Brick Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$15 less (56%)Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof
Differences: Neutral rather than cool undertone
Slight colour difference · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$21 less (78%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Does not claim waterproofDoes not claim comfort
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim waterproof · Does not claim comfort
Retailer shade note: burgundy
High confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$15.01 less (56%)Matches: Same cool undertoneBoth claim smudge and transferBoth claim comfort
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim waterproof
Close colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: deep chestnut plum
High confidence· Digital match
Milani Keep It Full Plumping Lip Liner
Every store that sells this shade · prices as last checked
SephoraCosts $1 moreMatches: Same finish: matteBoth claim smudge and transferBoth claim waterproof
Differences: Warm rather than cool undertoneBrown rather than plum6-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 77% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum · 6-hour wear rather than long-wearing (longevity)
Retailer shade note: peachy brown
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Berry rather than plumDoes not claim smudge and transferDoes not claim waterproof
Very close colour
Ingredients (not scored): 48% ingredient overlap
Differences: Berry rather than plum · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: deep cool berry
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephora$1 less (4%)Matches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than cool undertoneBrown rather than plumDoes not claim waterproof
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum · Does not claim waterproof
Retailer shade note: Warm Chocolate Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$15.01 less (56%)Matches: Very close colourBoth claim smudge and transferBoth claim comfort
Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim waterproof
Very close colour
Ingredients (not scored): 28% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Medium confidence· Digital match
Revlon ColorStay Multi-Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$8.39View at Walmart
CVS$10.49View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$14.49View at WalgreensUlta Beauty(product price)$23.01 less (85%)Matches: Same cool undertoneSame finish: matteBoth claim waterproof
Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: DeeperBerry rather than plum16-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Deeper · Berry rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: deep red wine
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Rose rather than plum6-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 77% ingredient overlap
Differences: Rose rather than plum · 6-hour wear rather than long-wearing (longevity)
Retailer shade note: berry rose
High confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: DeeperNude rather than plumDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Nude rather than plum · Does not claim comfort
Retailer shade note: dark chocolate nude
Medium confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$2 less (7%)Matches: Same cool undertoneBoth claim waterproofSame format and precision: pencil
Differences: Berry rather than plum8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer
Close colour
Ingredients (not scored): 66% ingredient overlap
Differences: Berry rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: cool brown berry
Medium confidence· Digital match
Lancôme Lip Idôle Lip Shaper
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $2 moreMatches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer
Differences: DeeperNeutral rather than cool undertoneBrown rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 80% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · Brown rather than plum · Does not claim waterproof
Retailer shade note: True Chesnut
High confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty(product price)$19 less (70%)Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof
Differences: Warm rather than cool undertoneRose rather than plum
Close colour
Ingredients (not scored): 80% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Target$7.99View at TargetUlta Beautyfrom $8 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof
Differences: Warm rather than cool undertoneNude rather than plum16-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: warm rose nude
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$3 less (11%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourBrown rather than plum8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: cool brown
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$3 less (11%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: DeeperBrown rather than plum8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Deeper · Brown rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: cool taupe brown
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$9 less (33%)Matches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Brown rather than plum
Retailer shade note: deep reddish brown
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourBoth claim smudge and transferSame format and precision: pencil
Differences: Neutral rather than cool undertoneBrown rather than plum24-hour wear rather than long-wearing (longevity)
Very close colour · Opaque
Ingredients (not scored): 80% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than plum · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: deep, rich brown with a neutral undertone
High confidence· Digital match
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $5 moreMatches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: LighterRed rather than plum12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter · Red rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: maple red
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$2 less (7%)Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof
Differences: Warm rather than cool undertoneMauve rather than plum16-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than cool undertone · Mauve rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: medium warm mauve
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$21 less (78%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Brown rather than plumDoes not claim waterproofDoes not claim comfort
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than plum · Does not claim waterproof · Does not claim comfort
Retailer shade note: for dark skin with peach undertones
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyShowing 12 of 29 matches
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 450 Dramatic Plum, against Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner in 450 Dramatic Plum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 450 Dramatic Plum.
Weighted ingredient similarity 9%. Ingredients only affect results through the filters.
SephoraYour shade $27 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
