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Balancing & Perfecting Natural Finish Longwear Foundation 354C Amber dupes and alternatives Make Up For Ever

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol8Vegan0Cruelty-free1Oil-free3With SPF1Mineral0

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Only showing matches with full coverage.

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 440 Savanna

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
354C AmberChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Medium coverage
The match
Juvia's Place
440 Savanna
Depth and undertone: Tan · Olive · cool olive
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
95
Depth
98
Undertone
80
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 390

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
354C AmberChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Medium coverage
The match
Youthforia
390
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    510 Hazelnut
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Natural Radiant Longwear Foundation

    Alexandria
    Shade match 83
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 86
    $10Ulta BeautyUlta Beauty$39 less (80%)

    Matches: Very close colourBoth claim long-wearingNo drying alcohol listed

    Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · LORAC

    PRO Soft Focus Longwear Foundation

    19
    Shade match 76
    $38Ulta BeautyUlta Beauty(product price)$11 less (22%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: medium dark with deep golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · L.A. Girl

    Pro Coverage Liquid Foundation

    Nude Beige
    Shade match 85
    $10Ulta BeautyUlta Beauty$39 less (80%)

    Matches: Very close colourBoth claim long-wearingNo drying alcohol listed

    Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Macao - Medium 4
    Shade match 76
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Slightly deeperOlive rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: MD4 - medium-deep to deep with warm undertones, and an olive tone

    High confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    360
    Shade match 88
    $40SephoraSephora$9 less (18%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: for tan skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 354C Amber (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N55

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Looks identical
    • Medium tan · Olive undertone

    $32

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Looks identical
    • Medium tan · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Close colour
    • Tan · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 440 Savanna, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 354C Amber. Every attribute compared, with its share of the score.

ComparedYour shade354C AmberClosest shade match440 SavannaScore
Shade match55% of overall92
Colour95#bf7d44#bd7a45Looks identicalColour difference 1.4 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone80CoolOlive · cool oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 440 Savanna.

Same or better

  • $25 less
  • Near-identical swatch colour
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Olive rather than cool undertone
  • Matte finish instead of natural
  • Full rather than medium coverage
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 390, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 354C Amber. Every attribute compared, with its share of the score.

ComparedYour shade354C AmberClosest overall alternative390Score
Shade match55% of overall88
Colour95#bf7d44#c57d40Looks identicalColour difference 1.4 (0 is identical)
Depth98TanMedium tanCloseDepth difference: 1.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 390.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 440 Savanna

Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Youthforia DATE NIGHT Skin Tint Serum Foundation 390

Best price
$48Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.