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HD Skin Full Cover Multi-Use Waterproof Concealer 1R12 dupes and alternatives Make Up For Ever

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 220 Buff C

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
1R12Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
Lancôme
220 Buff C
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
72out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
85
Wear (Wear & performance)
49
Skin (Skin suitability)
28
Shade match
77out of 100
Colour
94
Depth
97
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1R12 (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation

    1R02 Cool Alabaster

    Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation, shade 1R02 Cool Alabaster

    • Very close colour
    • Light · Cool · rosy undertone

    $45

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    150C

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 150C

    • Looks identical
    • Light · Cool undertone

    $69

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Foundation

    1

    Armani Beauty Luminous Silk Foundation, shade 1

    • Looks identical
    • Light · Cool undertone

    $69

    SephoraView at Sephora
  4. Tarte Maracuja Juicy Glow Tint

    24N Light Neutral

    Tarte Maracuja Juicy Glow Tint, shade 24N Light Neutral

    • Looks identical
    • Light · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    440 Natural Rose

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 440 Natural Rose

    • Looks identical
    • Light · Cool · rosy undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  6. Tarte Amazonian Clay Blurring Powder Foundation

    18N Fair-Light Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 18N Fair-Light Neutral

    • Looks identical
    • Light · Cool undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 220 Buff C, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1R12. Every attribute compared, with its share of the score.

ComparedYour shade1R12Closest match220 Buff CScore
Shade match55% of overall77
Colour94#ebbe95#ebc39cVery close colourColour difference 1.7 (0 is identical)
Depth97LightLightSameDepth difference: 1.9
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone25CoolWarmDifferentcandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 72/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 220 Buff C.

Same or better

  • $3 less
  • Very close colour
  • Same matte finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 220 Buff C

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.