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HD Skin Full Cover Multi-Use Waterproof Concealer 1Y18 dupes and alternatives Make Up For Ever

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a natural finish.

Closest shade match: Maybelline Fit Me Natural Finish Concealer 020 Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
1Y18Change shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
020 Sand
Depth and undertone: Fair
Finish and coverage: Natural finish
Shade match
86out of 100
Colour
91
Depth
97
Undertone
70
Match price
$10.99Ulta BeautyUlta Beauty
$24.01 less (69%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
1Y18Change shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
2N
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
81
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Best price
$38SephoraSephora
Costs $3 more

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $30SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame full coverageClaims not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same warm undertoneSame full coverageBoth claim transfer resistance

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 77
    $39SephoraSephoraCosts $4 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Light, Warm Olive

    Medium confidence· Digital match

    View match
  4. Shade match 77
    $42SephoraSephoraCosts $7 more

    Matches: Same full coverageBoth claim transfer resistanceNo drying alcohol listed

    Differences: Slightly deeperOlive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: light skin with warm olive undertones

    Medium confidence· Digital match

    View match
  5. Shade match 74
    $42SephoraSephoraCosts $7 more

    Matches: Same full coverageBoth claim transfer resistanceNo drying alcohol listed

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1Y18 (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    1Y06 - Warm Vanilla

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 1Y06 - Warm Vanilla

    • Slight colour difference
    • Fair · Warm · golden undertone

    $49

Closest foundations

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    190

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 190

    • Looks identical
    • Fair · Warm undertone

    $40

  2. LORAC PRO Soft Focus Longwear Foundation

    06

    LORAC PRO Soft Focus Longwear Foundation, shade 06

    • Looks identical
    • Light · Warm · peach undertone

    $38

  3. L'Oréal Paris Age Perfect Radiant Serum Foundation

    45 Golden Vanilla

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade 45 Golden Vanilla

    • Looks identical
    • Light · Warm · golden undertone

    $18.99

  4. Rude Perfect Base Foundation Stick

    14W Light Medium Warm

    Rude Perfect Base Foundation Stick, shade 14W Light Medium Warm

    • Looks identical
    • Fair · Warm undertone

    $8.75

  5. Milani Conceal + Perfect 2-in-1 Foundation

    Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Natural

    • Looks identical
    • Light · Warm undertone

    $12.99

  6. Maybelline Super Stay Lumi-Matte Foundation

    128

    Maybelline Super Stay Lumi-Matte Foundation, shade 128

    • Looks identical
    • Fair · Warm undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 020 Sand, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1Y18. Every attribute compared, with its share of the score.

ComparedYour shade1Y18Closest shade match020 SandScore
Shade match55% of overall86
Colour91#f2c393#f8c69bVery close colourColour difference 2.2 (0 is identical)
Depth97FairFairSameDepth difference: 2.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 68/100Shade match 86/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 020 Sand.

Same or better

  • $24.01 less
  • Very close colour
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2N, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1Y18. Every attribute compared, with its share of the score.

ComparedYour shade1Y18Closest overall alternative2NScore
Shade match55% of overall76
Colour76#f2c393#eabe9cClose colourColour difference 4.1 (0 is identical)
Depth96FairLightCloseDepth difference: 2.7
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 76/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2N.

Same or better

  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 020 Sand

Match price
$10.99Ulta BeautyUlta Beauty
$24.01 less (69%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2N

Best price
$38SephoraSephora
Costs $3 more

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.