HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 dupes and alternatives Make Up For Ever
4.7 (513)·Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Claims not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
$12Ulta Beauty(product price)$23 less (66%)4.5 (1,593)
Matches: Very close colour· Claims a skin-like finish· Claims not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
52
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
$31Ulta Beauty(product price)$4 less (11%)4.3 (1,273)
Matches: Same cool undertone· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Luminous rather than matte finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
38
Wear & performance
61
Skin suitability
50
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Luminous rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium-tan cool skin with rosy undertones
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 4, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2R28. Every attribute compared, with its share of the score.
ComparedYour shade2R28Closest matchMedium 4How they compareScore
Shade match55% of overall89
Colour60%84#dfa879#dfb189Close colourColour difference 3.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$5 less (14%)
