Beautler.Your beauty butler

HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 dupes and alternatives Make Up For Ever

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Preferences

Fragrance-free2No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
Sort

3 of 31

Only showing matches with full coverage, without dimethicone.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
2Y20Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
23.5 Medium Amber
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
70
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
92out of 100
Colour
89
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $30SephoraSephora$5 less (14%)

    Matches: Same full coverageClaims not settling into linesNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    2Y36 - Warm Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 2Y36 - Warm Honey

    • Looks identical
    • Medium light · Warm · peach undertone

    $49

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    220

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 220

    • Looks identical
    • Light medium · Warm undertone

    $12.59

  2. Rabanne Fresh Touch 24H Radiant Foundation

    40W

    Rabanne Fresh Touch 24H Radiant Foundation, shade 40W

    • Looks identical
    • Light medium · Warm undertone

    $42

  3. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    10P Laguna

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 10P Laguna

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    11M

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 11M

    • Looks identical
    • Light medium · Warm · golden undertone

    $47

  5. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    235

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 235

    • Looks identical
    • Light medium · Warm · golden undertone

    $44

  6. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F8.5NW

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F8.5NW

    • Looks identical
    • Light medium · Warm undertone

    $8

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y20. Every attribute compared, with its share of the score.

ComparedYour shade2Y20Closest match23.5 Medium AmberScore
Shade match55% of overall92
Colour89#d8ac7f#d6a476Very close colourColour difference 2.5 (0 is identical)
Depth94Light mediumMedium lightCloseDepth difference: 3.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy 23.5 Medium Amber

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.