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HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 dupes and alternatives Make Up For Ever

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3W

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
2Y20Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
3W
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $3 more

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden
    Shade match 92
    $31SephoraSephora$4 less (11%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones (huda’s shade)

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 91
    $32SephoraSephora$3 less (9%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan
    Shade match 87
    $36SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium
    Shade match 84
    $36SephoraSephoraCosts $1 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 82
    $36Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden
    Shade match 84
    $31SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    44
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #10 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral
    Shade match 82
    $31SephoraSephora$4 less (11%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $30SephoraSephora$5 less (14%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  11. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 79
    $36SephoraSephoraCosts $1 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  13. Shade match 81
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden
    Shade match 75
    $32SephoraSephora$3 less (9%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  15. #16 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. #17 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    385 Amber
    Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. Shade match 81
    $30SephoraSephora$5 less (14%)

    Matches: Same full coverageClaims not settling into linesNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    2Y36 - Warm Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 2Y36 - Warm Honey

    • Looks identical
    • Medium light · Warm · peach undertone

    $49

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    220

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 220

    • Looks identical
    • Light medium · Warm undertone

    $12.59

  2. Rabanne Fresh Touch 24H Radiant Foundation

    40W

    Rabanne Fresh Touch 24H Radiant Foundation, shade 40W

    • Looks identical
    • Light medium · Warm undertone

    $42

  3. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    10P Laguna

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 10P Laguna

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    11M

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 11M

    • Looks identical
    • Light medium · Warm · golden undertone

    $47

  5. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    235

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 235

    • Looks identical
    • Light medium · Warm · golden undertone

    $44

  6. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F8.5NW

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F8.5NW

    • Looks identical
    • Light medium · Warm undertone

    $8

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y20. Every attribute compared, with its share of the score.

ComparedYour shade2Y20Closest match3WScore
Shade match55% of overall96
Colour94#d8ac7f#e0b082Very close colourColour difference 1.7 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 3W

Best price
$38SephoraSephora
Costs $3 more

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.