Beautler.Your beauty butler

HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 dupes and alternatives Make Up For Ever

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

Avoid an ingredient

Sort

1 of 31

Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5W

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
2Y20Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium Tan 3.5W
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Luminous · Buildable coverage
Overall match
72out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
38
Wear (Wear & performance)
61
Skin (Skin suitability)
50
Shade match
92out of 100
Colour
88
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$31Ulta BeautyUlta Beauty
$4 less (11%)

Your shade $35 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    2Y36 - Warm Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 2Y36 - Warm Honey

    • Looks identical
    • Medium light · Warm · peach undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    220

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 220

    • Looks identical
    • Light medium · Warm undertone

    $12.59

    Ulta BeautyView at Ulta Beauty
  2. Rabanne Fresh Touch 24H Radiant Foundation

    40W

    Rabanne Fresh Touch 24H Radiant Foundation, shade 40W

    • Looks identical
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    10P Laguna

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 10P Laguna

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    11M

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 11M

    • Looks identical
    • Light medium · Warm · golden undertone

    $47

    SephoraView at Sephora
  5. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    235

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 235

    • Looks identical
    • Light medium · Warm · golden undertone

    $44

    SephoraView at Sephora
  6. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F8.5NW

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F8.5NW

    • Looks identical
    • Light medium · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y20. Every attribute compared, with its share of the score.

ComparedYour shade2Y20Closest matchMedium Tan 3.5WScore
Shade match55% of overall92
Colour88#d8ac7f#dca872Very close colourColour difference 2.6 (0 is identical)
Depth98Light mediumMedium lightCloseDepth difference: 1.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared38
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5W.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Luminous finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy Medium Tan 3.5W

Best price
$31Ulta BeautyUlta Beauty
$4 less (11%)

Your shade $35 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.