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HD Skin Full Cover Multi-Use Waterproof Concealer 2Y30 dupes and alternatives Make Up For Ever

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 13W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
2Y30Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
13W
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC37

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
2Y30Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC37
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $30SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: medium beige with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $30SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $30SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: medium with peachy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $30SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: medium with soft peachy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan
    Shade match 92
    $36SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    44
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan
    Shade match 86
    $36SephoraSephoraCosts $1 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $38SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: medium deep with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan
    Shade match 83
    $36SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $32SephoraSephora$3 less (9%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $30SephoraSephora$5 less (14%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 94
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium, Warm Peach

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel
    Shade match 90
    $22$32SephoraSephora$13 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Shape Tape Full Coverage Matte Concealer

    42S tan sand
    Shade match 81
    $32SephoraSephora$3 less (9%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Soft Matte Complete Concealer

    Sucre D'orge
    Shade match 82
    $36SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: MD1.5 - Medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    385 Amber
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 94 Deep Neutral
    Shade match 87
    $22$32SephoraSephora$13 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    410 Almond
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 76 Toasted Wheat
    Shade match 86
    $22$32SephoraSephora$13 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 85
    $32Ulta BeautyUlta Beauty$3 less (9%)

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  22. Shade match 78
    $38SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 86
    $30SephoraSephora$5 less (14%)

    Matches: Same warm undertoneSame full coverageClaims not settling into lines

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Soft Matte Complete Concealer

    Biscuit
    Shade match 79
    $36SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 112 Ginger
    Shade match 84
    $22$32SephoraSephora$13 less (37%)

    Matches: Similar undertone (neutral vs warm)Both claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2Y30 (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y42 - Warm Praline

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y42 - Warm Praline

    • Close colour
    • Medium light · Warm · peach undertone

    $49

Closest foundations

  1. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Honey (W-066)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Warm Honey (W-066)

    • Looks identical
    • Medium light · Warm undertone

    $58

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    30 Medium Warm

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 30 Medium Warm

    • Looks identical
    • Medium light · Warm undertone

    $8

  3. L'Oréal Paris Lumi Le Glow Skin Tint

    Medium W220

    L'Oréal Paris Lumi Le Glow Skin Tint, shade Medium W220

    • Looks identical
    • Medium light · Warm undertone

    $16.99

  4. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Light Tan TG3

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Light Tan TG3

    • Looks identical
    • Medium light · Warm · golden undertone

    $34

  5. Revolution Beauty Superfix Blur Longwear Foundation

    F9.7W

    Revolution Beauty Superfix Blur Longwear Foundation, shade F9.7W

    • Looks identical
    • Medium light · Warm undertone

    $14

  6. Milani Conceal + Perfect 2-in-1 Foundation

    Sand Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Sand Beige

    • Looks identical
    • Medium light · Warm undertone

    $12.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 13W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y30. Every attribute compared, with its share of the score.

ComparedYour shade2Y30Closest shade match13WScore
Shade match55% of overall98
Colour97#d49f68#d19e65Looks identicalColour difference 1.0 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 13W.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC37, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y30. Every attribute compared, with its share of the score.

ComparedYour shade2Y30Closest overall alternativeNC37Score
Shade match55% of overall89
Colour88#d49f68#dda16dVery close colourColour difference 2.6 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 2.1
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10036-hour wear36-hour wearSameBoth claim 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC37.

Same or better

  • $5 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 36-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 13W

Match price
$30Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC37

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.