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HD Skin Full Cover Multi-Use Waterproof Concealer 2Y30 dupes and alternatives Make Up For Ever

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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1 of 30

Only showing matches with buildable coverage, without talc.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 13W

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
2Y30Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
13W
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
58
Wear (Wear & performance)
61
Skin (Skin suitability)
50
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2Y30 (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y42 - Warm Praline

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y42 - Warm Praline

    • Close colour
    • Medium light · Warm · peach undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Honey (W-066)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Warm Honey (W-066)

    • Looks identical
    • Medium light · Warm undertone

    $58

    SephoraView at Sephora
  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    30 Medium Warm

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 30 Medium Warm

    • Looks identical
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Lumi Le Glow Skin Tint

    Medium W220

    L'Oréal Paris Lumi Le Glow Skin Tint, shade Medium W220

    • Looks identical
    • Medium light · Warm undertone

    $16.99

    CVSView at CVS
  4. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Light Tan TG3

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Light Tan TG3

    • Looks identical
    • Medium light · Warm · golden undertone

    $34

    Ulta BeautyView at Ulta Beauty
  5. Revolution Beauty Superfix Blur Longwear Foundation

    F9.7W

    Revolution Beauty Superfix Blur Longwear Foundation, shade F9.7W

    • Looks identical
    • Medium light · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  6. Milani Conceal + Perfect 2-in-1 Foundation

    Sand Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Sand Beige

    • Looks identical
    • Medium light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 13W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y30. Every attribute compared, with its share of the score.

ComparedYour shade2Y30Closest match13WScore
Shade match55% of overall98
Colour97#d49f68#d19e65Looks identicalColour difference 1.0 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 13W.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy 13W

Match price
$30Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.