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HD Skin Full Cover Multi-Use Waterproof Concealer 4N72 dupes and alternatives Make Up For Ever

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin.

  • 5 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 520 Suede W

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
4N72Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Lancôme
520 Suede W
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
69out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
85
Wear (Wear & performance)
49
Skin (Skin suitability)
28
Shade match
71out of 100
Colour
68
Depth
90
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72 (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    N9 Neutral Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade N9 Neutral Medium Deep

    • Looks identical
    • Deep · Neutral undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  2. Juvia's Place I am Magic Natural Radiance Foundation

    330 Accra

    Juvia's Place I am Magic Natural Radiance Foundation, shade 330 Accra

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $24

    Ulta BeautyView at Ulta Beauty
  3. Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint

    11

    Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint, shade 11

    • Very close colour
    • Deep · Neutral undertone

    $24

    SephoraView at Sephora
  4. Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Deep 2

    Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Deep 2

    • Very close colour
    • Deep · Neutral undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. Well People Supernatural Complexion Stick

    40 Deep Neutral

    Well People Supernatural Complexion Stick, shade 40 Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  6. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    60 Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 60 Dark

    • Close colour
    • Deep · Neutral undertone

    $56

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 520 Suede W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72. Every attribute compared, with its share of the score.

ComparedYour shade4N72Closest match520 Suede WScore
Shade match55% of overall71
Colour68#895324#925a39Slight colour differenceColour difference 5.2 (0 is identical)
Depth90DeepDeepSameDepth difference: 4.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 69/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 520 Suede W.

Same or better

  • $3 less
  • Same matte finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Slightly warmer undertone
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 520 Suede W

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.