HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 dupes and alternatives Make Up For Ever
Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich
The equivalent shade and the most similar concealer overall.

4N74Change shade
- Overall match
- 68out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 52
- Wear (Wear & performance)
- 51
- Skin (Skin suitability)
- 50
- Shade match
- 81out of 100
- Colour
- 82
- Depth
- 94
- Undertone
- 70
Your shade $35 at Sephora · product price; shade not separately priced
Where to buy Rich
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

4N78 - Ebony
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N78 - Ebony
- Slight colour difference
- Very deep · Neutral undertone
$49
Closest foundations

NR15
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NR15
- Looks identical
- Very deep · Neutral undertone
$52
23
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 23
- Looks identical
- Very deep · Neutral undertone
$41

Neutral Deep
IT Cosmetics CC+ Cream Natural Matte Foundation, shade Neutral Deep
- Looks identical
- Very deep · Neutral undertone
$39

Neutral Deep
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Neutral Deep
- Very close colour
- Very deep · Neutral undertone
$39
Neutral Deep
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep
- Very close colour
- Very deep · Neutral undertone
$39
021
Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 021
- Very close colour
- Very deep · Neutral undertone
$18.49
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N74. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich.
Same or better
- $23 less
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Small colour difference on the swatch
- Natural finish instead of matte
- Medium rather than full coverage
- No blurring effect claimed
- No long-wear claim
- Does not claim transfer resistance
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Where to buy Rich
Your shade $35 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.