Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
28 of 31 matches
Only showing matches without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $35 at Sephora
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $35 at Sephora
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$5 less (14%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter
Retailer shade note: very deep with warm neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Does not claim a lightweight feelNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Deep with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same warm undertoneSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination skin
Retailer shade note: ultra deep with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$5 less (14%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly lighter
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter
Retailer shade note: deep with neutral golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same warm undertoneSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: D2 - Deep with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same warm undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourDoes not claim transfer resistanceDoes not claim a lightweight feel
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$5 less (14%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same warm undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly lighterDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same warm undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourDoes not claim transfer resistanceDoes not claim a lightweight feel
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $3 moreMatches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for combination skin
Retailer shade note: ultra deep with neutral brown undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$20.01 less (57%)Matches: Both claim transfer resistanceBoth claim a lightweight feelNo drying alcohol listed
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephora$3 less (9%)Matches: Same warm undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly deeperDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterOlive rather than warm undertoneDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same warm undertoneSame full coverageClaims not settling into lines
Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$5 less (14%)Matches: Same matte finishSame full coverageClaims not settling into lines
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: for very deep skin w/ cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $1 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same full coverageBoth claim transfer resistanceNo drying alcohol listed
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$5 less (14%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone
Retailer shade note: very deep with soft red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same warm undertoneBoth claim a blurring effectBoth claim a lightweight feel
Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: deep with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$23 less (66%)Matches: Very close colourClaims a skin-like finishClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same warm undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly deeperDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$3 less (9%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$11 less (31%)Matches: Same warm undertoneClaims a skin-like finishClaims not settling into lines
Differences: Slightly lighterRadiant rather than matte finishMedium rather than full coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$20.01 less (57%)Matches: Both claim transfer resistanceBoth claim a lightweight feelNo drying alcohol listed
Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)$19.01 less (54%)Matches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Noticeably different swatch colourSlightly deeperNo blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same full coverageClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 26 matches
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
4N72 - Cocoa
$49
45W CHESTNUT
64 Dark
$56
530W
$53
Deep Warm 2
$49
W10 Warm Deep
$13.99
113 Brown Suede
$9.92
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai.
8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC60, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC60.
9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer Chai
SephoraYour shade $35 at Sephora
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC60
SephoraYour shade $35 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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