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HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 dupes and alternatives Make Up For Ever

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Formulation

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Fragrance-free9No drying alcohol10Vegan5Cruelty-free5Oil-free0With SPF0Mineral0

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10 of 31

Only showing matches with a natural finish, without alcohol denat.

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Chai

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
4Y73Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Too Faced
Chai
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
90out of 100
Colour
84
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 7W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
4Y73Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
7W
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
81
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $3 more

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    7N
    Shade match 73
    $38SephoraSephoraCosts $3 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: ultra deep with neutral brown undertones

    High confidence· Digital match

    View match
  2. #4 · Revlon

    ColorStay Skin Awaken Concealer

    Coffee
    Shade match 82
    $14.99Ulta BeautyUlta Beauty$20.01 less (57%)

    Matches: Both claim transfer resistanceBoth claim a lightweight feelNo drying alcohol listed

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Toffee
    Shade match 78
    $36SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame full coverageClaims not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Correct Full-Coverage Concealer

    9 Neutral
    Shade match 80
    $42SephoraSephoraCosts $7 more

    Matches: Same full coverageBoth claim transfer resistanceNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    50 Deep Golden
    Shade match 75
    $32SephoraSephora$3 less (9%)

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Mocha
    Shade match 85
    $12Ulta BeautyUlta Beauty(product price)$23 less (66%)

    Matches: Very close colourClaims a skin-like finishClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  7. #9 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 74
    $14.99Ulta BeautyUlta Beauty$20.01 less (57%)

    Matches: Both claim transfer resistanceBoth claim a lightweight feelNo drying alcohol listed

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  8. #10 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cocoa
    Shade match 70
    $36SephoraSephoraCosts $1 more

    Matches: Same full coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Slight colour difference
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. TIRTIR Mask Fit AI Filter Cushion

    45W CHESTNUT

    TIRTIR Mask Fit AI Filter Cushion, shade 45W CHESTNUT

    • Very close colour
    • Very deep · Warm undertone

    $25

    Ulta BeautyView at Ulta Beauty
  2. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    64 Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 64 Dark

    • Very close colour
    • Very deep · Warm undertone

    $56

    Ulta BeautyView at Ulta Beauty
  3. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    530W

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 530W

    • Very close colour
    • Deep · Warm · golden undertone

    $53

    SephoraView at Sephora
  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Deep Warm 2

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Deep Warm 2

    • Very close colour
    • Deep · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Super-Blendable Foundation

    W10 Warm Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W10 Warm Deep

    • Very close colour
    • Deep · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Pro-Matte Foundation

    113 Brown Suede

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 113 Brown Suede

    • Looks identical
    • Very deep · Neutral · neutral golden undertone

    $9.92

    WalmartView at Walmart

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.

ComparedYour shade4Y73Closest shade matchChaiScore
Shade match55% of overall90
Colour84#744a2c#764429Close colourColour difference 3.2 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai.

Same or better

  • Same warm undertone
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.

ComparedYour shade4Y73Closest overall alternative7WScore
Shade match55% of overall83
Colour72#744a2c#7a442cClose colourColour difference 4.6 (0 is identical)
Depth98DeepVery deepCloseDepth difference: 1.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 79/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7W.

Same or better

  • Same warm undertone
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Chai

Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 7W

Best price
$38SephoraSephora
Costs $3 more

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.