Beautler.Your beauty butler

HD Skin Hydra Glow Hydrating Foundation 2R28 - Cool Sand dupes and alternatives Make Up For Ever

Medium light · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol13Vegan10Cruelty-free4Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

17 of 31

Only showing matches with a radiant finish.

Closest shade match: Revolution Beauty Skin Silk Serum Foundation F9.5NC

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
2R28 - Cool SandChange shade
Depth and undertone: Medium light · Neutral · neutral pink
Finish and coverage: Radiant · Medium coverage
The match
Revolution Beauty
F9.5NC
Depth and undertone: Medium light · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
$34 less (69%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B40

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
2R28 - Cool SandChange shade
Depth and undertone: Medium light · Neutral · neutral pink
Finish and coverage: Radiant · Medium coverage
The match
Chanel
B40
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $20 more

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    N9
    Shade match 95
    $52SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  2. #4 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MC1.5
    Shade match 92
    $49SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (cool vs neutral)Same radiant finish

    Differences: Not marketed for dry/combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry/combination skin

    Retailer shade note: medium cool 1.5

    Medium confidence· Digital match

    View match
  3. #5 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MN7
    Shade match 92
    $49SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for dry/combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry/combination skin

    Retailer shade note: medium neutral 7

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Glow Foundation

    4C Cool
    Shade match 92
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same radiant finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: medium skin with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Rabanne

    Fresh Touch 24H Radiant Foundation

    50N
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MC10
    Shade match 92
    $49SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (cool vs neutral)Same radiant finish

    Differences: Not marketed for dry/combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry/combination skin

    Retailer shade note: medium cool 10

    Medium confidence· Digital match

    View match
  7. #9 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MN7.5
    Shade match 91
    $49SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for dry/combination skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry/combination skin

    Retailer shade note: medium neutral 7.5

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  9. #11 · Rabanne

    Fresh Touch 24H Radiant Foundation

    40N
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Cool
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: medium beige with neutral to rosy undertone for medium skin

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    N210
    Shade match 94
    $16.99CVSCVS$32.01 less (65%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  12. #14 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    4N1 Shell Beige
    Shade match 92
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No blurring effect claimedNo long-wear claimNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Not marketed for combination skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW1
    Shade match 81
    $49SephoraSephoraSame price

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry/combination skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/combination skin

    Retailer shade note: medium warm 1

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Tan 580
    Shade match 91
    $8.74$12.49Ulta BeautyUlta Beauty$40.26 less (82%)

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    210 O
    Shade match 85
    $24SephoraSephora$25 less (51%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneLight rather than medium coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · Contains drying alcohol

    Retailer shade note: medium skin with olive undertones

    High confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 2R28 - Cool Sand (Medium light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Close colour
    • Light medium · Cool undertone

    $35

    SephoraView at Sephora

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Looks identical
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. Clinique Even Better All-Over Concealer + Eraser

    CN 74 Beige

    Clinique Even Better All-Over Concealer + Eraser, shade CN 74 Beige

    • Close colour
    • Light medium · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Serum Foundation in F9.5NC, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 2R28 - Cool Sand. Every attribute compared, with its share of the score.

ComparedYour shade2R28 - Cool SandClosest shade matchF9.5NCScore
Shade match55% of overall95
Colour93#d2a27f#d5a885Very close colourColour difference 1.7 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F9.5NC.

Same or better

  • $34 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B40, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 2R28 - Cool Sand. Every attribute compared, with its share of the score.

ComparedYour shade2R28 - Cool SandClosest overall alternativeB40Score
Shade match55% of overall92
Colour94#d2a27f#cf9e7eVery close colourColour difference 1.6 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B40.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim long-wearing

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Revolution Beauty Skin Silk Serum Foundation F9.5NC

Match price
$15Ulta BeautyUlta Beauty
$34 less (69%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B40

Match price
$69Ulta BeautyUlta Beauty
Costs $20 more

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.