Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
28 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
TargetYour shade $36 at Sephora
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at Target
CVS$11.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$17.80 less (49%)Matches: Very close colourSame neutral undertoneSame light coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta Beauty
Sephora$14 less (39%)Matches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: Natural rather than radiant finishNot marketed for dry skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for dry skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$15.01 less (42%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Does not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVS
Walgreens$21.99View at WalgreensWalmart$31.94View at WalmartUlta Beauty(product price)Costs $14 moreMatches: Very close colourBoth claim a lightweight feelNo fragrance listed
Differences: Slightly warmer undertoneBuildable rather than light coverageNot marketed for normal/dry/combination skin
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Not marketed for normal/dry/combination skin
Retailer shade note: tan to dark shade, warm undertone
Low confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame light coverageClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finish
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: tan with a warm undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta Beauty
Macy's$41View at Macy'sUlta BeautyCosts $9 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than light coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage
Retailer shade note: tan-deep with warm gold undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)$22.01 less (61%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalgreens$14.99View at WalgreensWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame radiant finishClaims long-wearing
Differences: Slightly warmer undertoneFull rather than light coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Full rather than light coverage
Retailer shade note: very tan with golden undertone for dark tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourClaims long-wearingClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin
Retailer shade note: deep (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $3 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty$26 less (72%)Matches: Very close colourSame radiant finishClaims long-wearing
Differences: Full rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty$26 less (72%)Matches: Very close colourSame radiant finishClaims long-wearing
Differences: Full rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty$20.01 less (56%)Matches: Very close colourSame light coverageClaims a skin-like finish
Differences: Dewy rather than radiant finish
Very close colour · Dewy · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Dewy rather than radiant finish
Low confidence· Digital match
Palladio Beauty Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautyTarget$15.99View at TargetUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than light coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than light coverage
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$20 less (56%)Matches: Near-identical swatch colourClaims a blurring effectNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyWalmart$23.02 less (64%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry/combination skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta BeautyCosts $5 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephoraCosts $16 moreMatches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$22.01 less (61%)Matches: Very close colourClaims a skin-like finishNo fragrance listed
Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$22.01 less (61%)Matches: Very close colourClaims a skin-like finishNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$17.01 less (47%)Matches: Very close colourClaims 32-hour wearClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than light coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta BeautyCosts $6 moreMatches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Olive rather than neutral undertoneNatural rather than radiant finishFull rather than light coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Full rather than light coverage · Not marketed for normal/dry skin
Retailer shade note: for tan-deep skin with neutral olive undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Slightly cooler undertoneMatte rather than radiant finishMedium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin
Retailer shade note: dark, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$21.05 less (58%)Matches: Near-identical swatch colourClaims long-wearingNo fragrance listed
Differences: Matte rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/combination skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartSephoraCosts $3 moreMatches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Olive rather than neutral undertoneMatte rather than radiant finishFull rather than light coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin
Retailer shade note: deep olive with golden undertone for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 26 matches
The closest shade to Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint 10 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
11 Tan
$36
Crumble 7.1 Neutral
$31
Teak 9.5
$39
Honey
$36
5N
$38
Dark 5N
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Tan 20, against Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Tan 20.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep, against Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep.
9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Golden Tan 20
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep
TargetYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
