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SurrealSkin Luminous Hydrating Foundation 30W dupes and alternatives Makeup By Mario

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10W

The equivalent shade and the most similar foundation overall.

Your shade
Makeup By Mario
30WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Kylie Cosmetics
10W
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Light coverage
Overall match
83out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
63
Skin (Skin suitability)
67
Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$13 less (27%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $40SephoraSephora$8 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  2. #3 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10N
    Shade match 83
    $35Ulta BeautyUlta Beauty(product price)$13 less (27%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: deep dark with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  4. #5 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    15
    Shade match 81
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    81
    Finish & visual result
    55
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: very deep, neutral to cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Makeup By Mario SurrealSkin Luminous Hydrating Foundation 30W (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Close colour
    • Rich deep · Warm undertone

    $30

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10W, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 30W. Every attribute compared, with its share of the score.

ComparedYour shade30WClosest match10WScore
Shade match55% of overall94
Colour90#472b1f#492819Very close colourColour difference 2.3 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, combinationCombination, normalBoth marketed for normal/​combination skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10W.

Same or better

  • $13 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy 10W

Match price
$35Ulta BeautyUlta Beauty
$13 less (27%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.