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SurrealSkin Luminous Hydrating Foundation 30W dupes and alternatives Makeup By Mario

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Urban Decay Face Bond Self Setting Waterproof Foundation 39

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Makeup By Mario
30WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Urban Decay
39
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$8 less (17%)

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 498

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Makeup By Mario
30WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
498
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $50SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $44SephoraSephora$4 less (8%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Does not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    30 W
    Shade match 95
    $48SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    55
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 84
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim colour stability

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10W
    Shade match 94
    $35Ulta BeautyUlta Beauty(product price)$13 less (27%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 81
    $55SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability

    Retailer shade note: D8 - very deep with cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $68SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: Deep to rich neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 10 - ZEHN
    Shade match 94
    $52Ulta BeautyUlta BeautyCosts $4 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim colour stability

    Retailer shade note: Deep Dark – Neutral Warm Undertones

    Medium confidence· Digital match

    View match
  12. Shade match 94
    $14.50Ulta BeautyUlta Beauty(product price)$33.50 less (70%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: deep shade with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 84
    $34Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    77
    Wear & performance
    74
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability

    Retailer shade note: deep shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $40SephoraSephora$8 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  15. Shade match 84
    $44SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  16. #18 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10N
    Shade match 83
    $35Ulta BeautyUlta Beauty(product price)$13 less (27%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: deep dark with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 81
    $40SephoraSephora$8 less (17%)

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  18. Shade match 85
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  19. Shade match 83
    $17.99Ulta BeautyUlta Beauty(product price)$30.01 less (63%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 85
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  21. #23 · Dior

    Forever Skin Glow Foundation

    10N Neutral
    Shade match 78
    $60SephoraSephoraCosts $12 more

    Radiant · Buildable coverage

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    15
    Shade match 81
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    81
    Finish & visual result
    55
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  23. Shade match 82
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: very deep, neutral to cool

    Medium confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Airbrush Flawless Foundation

    17 Neutral
    Shade match 78
    $52SephoraSephoraCosts $4 more

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 69
    $46SephoraSephora$2 less (4%)

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  26. Shade match 80
    $17.99Ulta BeautyUlta Beauty(product price)$30.01 less (63%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $47SephoraSephora$1 less (2%)

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a skin-like finish

    Differences: Slightly lighterFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: ultra deep with warm-neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to Makeup By Mario SurrealSkin Luminous Hydrating Foundation 30W (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Close colour
    • Rich deep · Warm undertone

    $30

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 39, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 30W. Every attribute compared, with its share of the score.

ComparedYour shade30WClosest shade match39Score
Shade match55% of overall96
Colour94#472b1f#4b2e24Very close colourColour difference 1.6 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 39.

Same or better

  • $8 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 30W. Every attribute compared, with its share of the score.

ComparedYour shade30WClosest overall alternative498Score
Shade match55% of overall90
Colour98#472b1f#45291dLooks identicalColour difference 0.6 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance

Different

  • Neutral rather than warm undertone
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Urban Decay Face Bond Self Setting Waterproof Foundation 39

Best price
$40SephoraSephora
$8 less (17%)

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 498

Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.