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Fit Me Natural Finish Concealer 010 Fair dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form.

  • 2 matches have no coverage listed and are not shown.
  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
010 FairChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Laura Mercier
0N1
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Shade match
87out of 100
Colour
92
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 02 Breeze
    Shade match 86
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 73
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip
    Shade match 74
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 010 Fair (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    105 Fair Ivory

    Maybelline Fit Me Dewy + Smooth Foundation, shade 105 Fair Ivory

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $14.90

Closest foundations

  1. R.E.M. Beauty Sweetener Foundation

    fair 10 p

    R.E.M. Beauty Sweetener Foundation, shade fair 10 p

    • Looks identical
    • Very fair · Warm · peach undertone

    $35

  2. Tarte Timeless Hydrating Foundation

    20B Light Beige

    Tarte Timeless Hydrating Foundation, shade 20B Light Beige

    • Looks identical
    • Very fair · Neutral undertone

    $42

  3. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light Medium

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light Medium

    • Looks identical
    • Very fair · Cool · pink undertone

    $39

  4. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Fair

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Fair

    • Looks identical
    • Very fair · Neutral undertone

    $21.49

  5. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair Light

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Fair Light

    • Looks identical
    • Very fair · Cool · rosy undertone

    $39

  6. Essence Foundation Stick

    40

    Essence Foundation Stick, shade 40

    • Looks identical
    • Very fair · Cool · rosy undertone

    $6.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1, against Maybelline Fit Me Natural Finish Concealer in 010 Fair. Every attribute compared, with its share of the score.

ComparedYour shade010 FairClosest match0N1Score
Shade match55% of overall87
Colour92#fed4be#fcd0b5Very close colourColour difference 2.0 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1.

Same or better

  • Very close colour
  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy 0N1

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.