Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
7 of 30 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at Sephora
Ulta Beauty$34View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $1.01 moreMatches: Same natural finishClaims a skin-like finishClaims not settling into lines
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Low confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $11.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Not marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
Differences: Slightly deeper
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Not marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer 010 Fair (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
105 Fair Ivory
$14.90
fair 10 p
$35
20B Light Beige
$42
Light Medium
$39
Fair
$21.49
Fair Light
$39
40
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kosas Revealer Super Creamy + Brightening Concealer in Tone 3.8 N, against Maybelline Fit Me Natural Finish Concealer in 010 Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kosas Revealer Super Creamy + Brightening Concealer in Tone 3.8 N.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1, against Maybelline Fit Me Natural Finish Concealer in 010 Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Kosas Revealer Super Creamy + Brightening Concealer Tone 3.8 N
SephoraYour shade $10.99 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1
SephoraYour shade $10.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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