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Fit Me Natural Finish Concealer Dark Coffee dupes and alternatives Maybelline

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Dark CoffeeChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural finish
The match
Armani Beauty
15
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $31.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Mocha

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Dark CoffeeChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Mocha
Depth and undertone: Deep
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Rich
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly deeper

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Slightly warmer undertone

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 63
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 73
    $32SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer Dark Coffee (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Deep Bronze 370

    Maybelline Fit Me Matte + Poreless Foundation, shade Deep Bronze 370

    • Close colour
    • Deep · Neutral undertone

    $11.99

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC63

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC63

    • Looks identical
    • Deep · Neutral undertone

    $46

  2. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Deep 60 Neutral

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Deep 60 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  3. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark Deep 33 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Dark Deep 33 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $41

  4. LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DPN1

    LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick, shade DPN1

    • Looks identical
    • Deep · Neutral undertone

    $28

  5. L'Oréal Paris True Match Super-Blendable Foundation

    N10 Neutral Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade N10 Neutral Deep

    • Very close colour
    • Deep · Neutral undertone

    $13.99

  6. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    B160

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade B160

    • Very close colour
    • Deep · Neutral undertone

    $69

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDark CoffeeClosest shade match15Score
Shade match55% of overall96
Colour93#794c36#754a38Very close colourColour difference 1.8 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared48
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs low

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Mocha, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDark CoffeeClosest overall alternativeMochaScore
Shade match55% of overall87
Colour91#794c36#7b4f34Very close colourColour difference 2.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Mocha.

Same or better

  • Very close colour
  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Where to buy

Closest shade match

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15

Best price
$42SephoraSephora
Costs $31.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Mocha

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.