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Fit Me Natural Finish Concealer 015 Light dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
015 LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Fair
Depth and undertone: Very fair
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Best price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
015 LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Laura Mercier
0N1
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $34SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame natural finishClaims 16-hour wear

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 73
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 02 Breeze
    Shade match 84
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip
    Shade match 84
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 20 Fair
    Shade match 75
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 015 Light (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Ivory 115

    Maybelline Fit Me Matte + Poreless Foundation, shade Ivory 115

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.99

Closest foundations

  1. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    312

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 312

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.19

  2. Tower 28 Beauty SunnyDays Skin Tint

    13 La Cienega

    Tower 28 Beauty SunnyDays Skin Tint, shade 13 La Cienega

    • Looks identical
    • Very fair · Neutral undertone

    $32

  3. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Light

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Light

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $21.49

  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    1N2 Vanille

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1N2 Vanille

    • Looks identical
    • Very fair · Neutral undertone

    $54

  5. Sephora Collection Best Skin Ever Matte Powder Foundation

    08N Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 08N Light

    • Looks identical
    • Very fair · Neutral undertone

    $24

  6. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    110 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 110 P

    • Looks identical
    • Fair · Cool · pink undertone

    $24

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.

ComparedYour shade015 LightClosest shade matchFairScore
Shade match55% of overall92
Colour99#fdd1b2#ffd2b3Looks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 92/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.

ComparedYour shade015 LightClosest overall alternative0N1Score
Shade match55% of overall89
Colour95#fdd1b2#fcd0b5Looks identicalColour difference 1.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

Best price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.