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Fit Me Natural Finish Concealer 015 Light dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Glossier Stretch Concealer for Dewy Buildable Coverage Light 4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
015 LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Glossier
Light 4
Depth and undertone: Fair · Cool · pink
Finish and coverage: Radiant · Buildable coverage
Shade match
84out of 100
Colour
86
Depth
94
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $11.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 2C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
015 LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Milk Makeup
2C
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
76out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
78
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 015 Light (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Ivory 115

    Maybelline Fit Me Matte + Poreless Foundation, shade Ivory 115

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.99

Closest foundations

  1. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    312

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 312

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.19

  2. Tower 28 Beauty SunnyDays Skin Tint

    13 La Cienega

    Tower 28 Beauty SunnyDays Skin Tint, shade 13 La Cienega

    • Looks identical
    • Very fair · Neutral undertone

    $32

  3. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Light

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Light

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $21.49

  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    1N2 Vanille

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1N2 Vanille

    • Looks identical
    • Very fair · Neutral undertone

    $54

  5. Sephora Collection Best Skin Ever Matte Powder Foundation

    08N Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 08N Light

    • Looks identical
    • Very fair · Neutral undertone

    $24

  6. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    110 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 110 P

    • Looks identical
    • Fair · Cool · pink undertone

    $24

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Light 4, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.

ComparedYour shade015 LightClosest shade matchLight 4Score
Shade match55% of overall84
Colour86#fdd1b2#f7cba5Very close colourColour difference 2.8 (0 is identical)
Depth94Very fairFairCloseDepth difference: 3.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Light 4.

Same or better

  • Very close colour
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.

ComparedYour shade015 LightClosest overall alternative2CScore
Shade match55% of overall83
Colour84#fdd1b2#fad1bbClose colourColour difference 3.1 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C.

Same or better

  • Same natural finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Glossier Stretch Concealer for Dewy Buildable Coverage Light 4

Best price
$22SephoraSephora
Costs $11.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 2C

Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.