Fit Me Natural Finish Concealer 010 Fair dupes and alternatives Maybelline
Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 2C
The equivalent shade and the most similar concealer overall.
010 FairChange shade
- Overall match
- 80out of 100
- Shade (Shade match)
- 91
- Finish (Finish & visual result)
- 78
- Wear (Wear & performance)
- 54
- Skin (Skin suitability)
- 50
- Shade match
- 91out of 100
- Colour
- 98
- Depth
- 97
- Undertone
- 70
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
Where to buy 2C
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Maybelline Fit Me Natural Finish Concealer 010 Fair (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
105 Fair Ivory
Maybelline Fit Me Dewy + Smooth Foundation, shade 105 Fair Ivory
- Looks identical
- Very fair · Neutral · neutral golden undertone
$14.90
View at WalmartClosest foundations
fair 10 p
R.E.M. Beauty Sweetener Foundation, shade fair 10 p
- Looks identical
- Very fair · Warm · peach undertone
$35
20B Light Beige
Tarte Timeless Hydrating Foundation, shade 20B Light Beige
- Looks identical
- Very fair · Neutral undertone
$42
Light Medium
IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light Medium
- Looks identical
- Very fair · Cool · pink undertone
$39
Fair
CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Fair
- Looks identical
- Very fair · Neutral undertone
$21.49
Fair Light
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Fair Light
- Looks identical
- Very fair · Cool · rosy undertone
$39
40
View at Sephora
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C, against Maybelline Fit Me Natural Finish Concealer in 010 Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C.
Same or better
- Near-identical swatch colour
- Same natural finish
- Claims a skin-like finish
- Claims long-wearing
- Claims not settling into lines
- Both claim a lightweight feel
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy 2C
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.