Deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $4 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colour
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour
Low confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colour
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour
Low confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer 065 Coffee (Deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Java 375
$11.99
Natural Deep
$17.99
Caramel Brown
$12.99
WN 125 Mahogany
$39
Espresso
$11.97
8N1 Espresso
$52
deep 10 cn
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against Maybelline Fit Me Natural Finish Concealer in 065 Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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