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Fit Me Natural Finish Concealer 005 Ivory dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 2C

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
005 IvoryChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Milk Makeup
2C
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
78
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Shade match
80out of 100
Colour
82
Depth
90
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    1W
    Shade match 78
    $30Ulta BeautyUlta BeautyCosts $19.01 more

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 005 Ivory (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    105 Fair Ivory

    Maybelline Fit Me Dewy + Smooth Foundation, shade 105 Fair Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $14.90

    WalmartView at Walmart

Closest foundations

  1. L'Oréal Paris Infallible Pro-Matte Foundation

    099 True Porcelain

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 099 True Porcelain

    • Looks identical
    • Very fair

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics CC+ Cream Illumination SPF 50+

    Fair

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Fair

    • Looks identical
    • Very fair · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    0.5 N Neutral

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 0.5 N Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $58

    SephoraView at Sephora
  4. L'Oréal Paris True Match Super-Blendable Foundation

    C0.5 Cool Light

    L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light

    • Looks identical
    • Very fair · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  5. Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Fair 3

    Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Fair 3

    • Looks identical
    • Very fair · Neutral undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    1CR

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 1CR

    • Looks identical
    • Very fair · Cool · rosy undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C, against Maybelline Fit Me Natural Finish Concealer in 005 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade005 IvoryClosest match2CScore
Shade match55% of overall80
Colour82#fcdcc8#fad1bbClose colourColour difference 3.4 (0 is identical)
Depth90Very fairVery fairSameDepth difference: 4.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C.

Same or better

  • Same natural finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy 2C

Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.