Beautler.Your beauty butler

Fit Me Natural Finish Concealer 055 Hazelnut dupes and alternatives Maybelline

Deep tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with buildable coverage.

  • 5 matches have no coverage listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
055 HazelnutChange shade
Depth and undertone: Deep tan
Finish and coverage: Natural finish
The match
Milk Makeup
19NC
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Shade match
69out of 100
Colour
66
Depth
82
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Revlon

    ColorStay Skin Awaken Concealer

    Cinnamon
    Shade match 63
    $14.99Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 055 Hazelnut (Deep tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    355 Coconut

    Maybelline Fit Me Dewy + Smooth Foundation, shade 355 Coconut

    • Close colour
    • Tan · Neutral undertone

    $8.98

    WalmartView at Walmart

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 40 Deep Neutral

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  2. Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid

    355

    Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid, shade 355

    • Looks identical
    • Deep tan · Cool undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick

    500 Suede W

    Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick, shade 500 Suede W

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $46

    SephoraView at Sephora
  4. R.E.M. Beauty Sweetener Foundation

    tan 10 n

    R.E.M. Beauty Sweetener Foundation, shade tan 10 n

    • Looks identical
    • Deep tan · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics CC+ Cream Illumination SPF 50+

    Rich Honey

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Rich Honey

    • Looks identical
    • Deep tan · Warm undertone

    $39

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup

    03 Medium-Deep

    Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup, shade 03 Medium-Deep

    • Looks identical
    • Deep tan

    $13.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC, against Maybelline Fit Me Natural Finish Concealer in 055 Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shade055 HazelnutClosest shade match19NCScore
Shade match55% of overall69
Colour66#b16742#b8774fSlight colour differenceColour difference 5.4 (0 is identical)
Depth82Deep tanTanSome differenceDepth difference: 6.9
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 68/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC.

Same or better

  • Same natural finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy 19NC

Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.