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Fit Me Natural Finish Concealer 020 Sand dupes and alternatives Maybelline

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

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  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0
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Only showing matches with buildable coverage.

  • 4 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium 2

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
020 SandChange shade
Depth and undertone: Fair
Finish and coverage: Natural finish
The match
Glossier
Medium 2
Depth and undertone: Fair · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
56
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
96
Depth
98
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $11.01 more

Your shade $10.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $22SephoraSephoraCosts $11.01 more

    Matches: Very close colourClaims long-wearingClaims not settling into lines

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $22SephoraSephoraCosts $11.01 more

    Matches: Very close colourClaims long-wearingClaims not settling into lines

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: neutral undertone

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 020 Sand (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    Light Beige

    Maybelline Fit Me Dewy + Smooth Foundation, shade Light Beige

    • Looks identical
    • Fair · Warm undertone

    $11.99

Closest foundations

  1. Sephora Collection Best Skin Ever Liquid Foundation

    13N

    Sephora Collection Best Skin Ever Liquid Foundation, shade 13N

    • Looks identical
    • Fair · Neutral undertone

    $24

  2. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    3

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 3

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $40

  3. Sephora Collection Best Skin Ever Matte Powder Foundation

    15N Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 15N Light

    • Looks identical
    • Fair · Neutral undertone

    $24

  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    1W1 Cashmere

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1W1 Cashmere

    • Looks identical
    • Fair · Warm undertone

    $54

  5. Urban Decay Face Bond Self Setting Waterproof Foundation

    12

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 12

    • Looks identical
    • Fair · Neutral undertone

    $40

  6. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    5L

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 5L

    • Looks identical
    • Fair · Warm · golden undertone

    $47

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2, against Maybelline Fit Me Natural Finish Concealer in 020 Sand. Every attribute compared, with its share of the score.

ComparedYour shade020 SandClosest matchMedium 2Score
Shade match55% of overall90
Colour96#f8c69b#f6c495Looks identicalColour difference 1.3 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 90/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2.

Same or better

  • Near-identical swatch colour
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none

Where to buy Medium 2

Best price
$22SephoraSephora
Costs $11.01 more

Your shade $10.99 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.