Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
Differences: Slightly deeper
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly lighterNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Satin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Radiant rather than natural finishContains drying alcohol
Very close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Slightly deeperSatin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: light with golden beige undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourClaims not settling into lines
Differences: Radiant rather than natural finishDoes not claim a lightweight feel
Looks identical · Radiant finish
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel
Retailer shade note: Light
Low confidence· Digital match
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Low confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Slightly deeperSatin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: medium light with peach undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Radiant rather than natural finishContains drying alcohol
Very close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautyUlta Beauty$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Satin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: fair with yellow undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: light with warm-neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $21.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $32 · product priceView at Ulta BeautySephora$32 · out of stockView at SephoraUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Slightly deeperSatin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: light with rosy peach undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finish
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Radiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: medium with a peach undertone
Low confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$42View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Very close colourClaims not settling into lines
Differences: Radiant rather than natural finishDoes not claim a lightweight feel
Very close colour · Radiant finish
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel
Retailer shade note: Sand
Low confidence· Digital match
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finish
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: neutral undertone
Low confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $21.01 moreMatches: Very close colourClaims a blurring effectClaims 24-hour wear
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: light with pinky undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25.01 moreMatches: Very close colourClaims a skin-like finishClaims 16-hour wear
Differences: Radiant rather than natural finishNot marketed for sensitive skinContains listed fragrance
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperSatin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Very close colourClaims a blurring effectClaims 36-hour wear
Differences: Matte rather than natural finishNot marketed for sensitive skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for fair skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $25.01 moreMatches: Very close colourClaims a blurring effectClaims 16-hour wear
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: L2.8 - light to medium with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Maybelline Fit Me Natural Finish Concealer 020 Sand (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Light Beige
$11.99
13N
$24
3
$40
15N Light
$24
1W1 Cashmere
$54
12
$40
5L
$47
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2, against Maybelline Fit Me Natural Finish Concealer in 020 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread, against Maybelline Fit Me Natural Finish Concealer in 020 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Glossier Stretch Concealer for Dewy Buildable Coverage Medium 2
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread
SephoraYour shade $10.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
