Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $10.99 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $25.01 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
Differences: Slightly deeper
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Not marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Does not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Not marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Not marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Not marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fairest with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $1.01 moreMatches: Same natural finishClaims a skin-like finishClaims not settling into lines
No material differences in the data we have.
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Low confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Claims a skin-like finishClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: ultra light with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Claims a skin-like finishClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Same natural finishClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNot marketed for sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: fair with golden-olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Claims a skin-like finishClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for light to medium skin w/ warm yellow undertones
Low confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $25.01 moreMatches: Very close colourClaims a blurring effectClaims 12-hour wear
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: L2.6 - Light to medium with warm undertones
Low confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourClaims a blurring effectClaims 12-hour wear
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: L2.2 - Light with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Maybelline Fit Me Natural Finish Concealer 011 Vanilla (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Light Beige 118
$11.99
Fair
$39
05 Porcelain
$22
Lima
Y 22
$46.90
16B Fair-Light Beige
$42
GOBI
$55
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100, against Maybelline Fit Me Natural Finish Concealer in 011 Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100.
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond, against Maybelline Fit Me Natural Finish Concealer in 011 Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100
Ulta BeautyYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer Almond
SephoraYour shade $10.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
