Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
18 of 30 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: ultra deep with neutral brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same neutral undertoneSame natural finishClaims long-wearing
Differences: Slightly lighterNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Not marketed for sensitive skin
Retailer shade note: deep with neutral to golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: deep with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same neutral undertoneSame natural finishClaims long-wearing
Differences: Slightly lighterDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $25.01 moreMatches: Same neutral undertoneSame natural finishClaims long-wearing
Differences: Slightly deeperNot marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same neutral undertoneSame natural finishClaims 24-hour wear
Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperSlightly cooler undertoneDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: ultra deep with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperSlightly cooler undertoneNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: very deep with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: Very Deep, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperSlightly warmer undertoneNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: deepest with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Matte rather than natural finishDoes not claim a lightweight feelContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for sensitive skin
Retailer shade note: very deep with rich neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: Deep with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: for very deep skin w/ cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperSlightly cooler undertoneNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for sensitive skin
Retailer shade note: ultra deep with cool rich-red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyShowing 12 of 16 matches
The closest shade to Maybelline Fit Me Natural Finish Concealer Dark Coffee (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Deep Bronze 370
$11.99
NC63
$46
Deep 60 Neutral
$42
Dark Deep 33 Neutral
$41
DPN1
$28
N10 Neutral Deep
$13.99
B160
$69
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl TruBlend Undercover Concealer in Cappuccino, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl TruBlend Undercover Concealer in Cappuccino.
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Dior Forever Skin Correct Full-Coverage Concealer in 9 Neutral, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Skin Correct Full-Coverage Concealer in 9 Neutral.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
CoverGirl TruBlend Undercover Concealer Cappuccino
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
Dior Forever Skin Correct Full-Coverage Concealer 9 Neutral
SephoraYour shade $10.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
